The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose explores the profound shift from passive media consumption to active participation in the digital age. He tracks how technology has transformed us from spectators into contributors, moving beyond the era of the couch potato. By examining the rise of transmedia storytelling and immersive experiences, Rose shows how the lines between creators and fans have blurred. This study reveals how…
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