The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Tom Kelley takes you inside IDEO, the legendary design firm responsible for the Apple mouse and the Palm V, to show how creativity is a repeatable process rather than a stroke of luck. He rejects the idea of the lone genius, arguing instead that any organization can build a culture of continuous invention. By documenting the methods used in their famous Silicon Valley studio, Kelley provides a pr…
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