How to Measure Anything: Finding the Value of "Intangibles" in Business

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Douglas Hubbard challenges the common belief that certain business concepts like reputation, risk, and innovation are too subjective to quantify. He argues that anything can be measured if you understand that measurement is simply a reduction in uncertainty rather than a search for perfect precision. By applying basic statistical methods and logical frameworks, Hubbard demonstrates how to assign …

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Entrepreneurship Finance Leadership Nonfiction Douglas W. Hubbard Audiobook book Management Business Mathematics Economics Science

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