Startup Books
Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? Wha…
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a…
No Filter: The Inside Story of Instagram
Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of …
Inspired: How to Create Tech Products Customers Love
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие произ…
The New New Thing: A Silicon Valley Story
In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world’s most important technology …
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. I…
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brin…
Super Pumped: The Battle for Uber
New York Times and Wall Street Journal Bestseller A New York Times technology correspondent presents the dramatic story of Uber, the Silico…
The Facebook Effect: The Inside Story of the Company That is Connecting the World
The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders. In litt…
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products e…