Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral
Ben Smith delivers a sharp, firsthand account of the chaotic birth of modern digital media through the rivalry of two industry titans, Jonah Peretti and Nick Denton. Set against the backdrop of early 2000s New York, the narrative follows the rise of BuzzFeed and Gawker as they perfected the art of going viral. Smith reveals how the pursuit of clicks and radical transparency fundamentally altered …
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